Table of contents
She Doesn’t Dance Now … She Makes Money Moves
Please stop the chatter. I don’t know who needs to hear this, but Cardi B’s net worth in 2020 was 24 million. She’s not a stripper anymore.
I agree strippers can make quick money, but I doubt if a stripper started in 2017 like Cardi’s music career did with “Bodak Yellow” on record label Atlantic Records, said stripper wouldn’t have 24 million dollars by the end of 2020. That’s just not how the strip game works. It’s not a career path we’d choose for our daughters, but, as they say, it is what it is.
Not only is she not a stripper anymore, but she’s also not your typical female rapper. I get it she’s not Hip Hop legend Queen Latifah, but she’s done some things that allow her to stand out from the pack of today’s female rappers. I can see Cardi eventually having a Cardi B Show similar to the Queen Latifah Show, but I acknowledge that’s about where the similarities stop.
I don’t think Cardi has any plans to record anything remotely resembling a Nature of a Sista album any time soon. I also acknowledge the lyrics of Cardi’s latest single “Up” are much more explicit than Queen Latifah’s “Wrath of My Madness.” If there’s doubt left, Queen Latifah has done a collaboration “Hatshepsut” with Rapsody and is still yet to do a collaboration with Cardi. All of these are fair observations.
Let’s face it, though. How many female rappers nowadays can say they had more than one hit single (i.e. “Finesse (Remix)”) with popular singer Bruno Mars?
You Don’t Have to Like Her Art
You don’t have to like her music or stage performances. I get you may not have liked her recent collaborative performance with Megan Thee Stallion at the Grammy Awards. I get you may have thought their outfits were too revealing. I’m sure if you had a conversation with her and told her you weren’t a fan of ratchet rap, I’m sure she would understand.
All of this being said, I do appreciate the fact Cardi has been able to collaborate with artists like Megan in an era where we’re used to seeing female rappers at each other’s throats. As Cardi herself said in a recent Instagram post:
“When I win, it doesn’t take away from other women’s success.”
Speaking of collaborations with female rappers, I should also mention she did a single “MotorSport” with Migos and Nicki Minaj that also did very well.
You may have a problem with her coming from reality TV, but so did our former President. And like our former President, you may not like what she posts on social media.
Cardi B Connects with Her Target Audience on Social Media
Social media platforms give your target audience a chance to connect with your brand. In Cardi’s case, Cardi is a big part of the brand, so following what happens in her everyday life is getting to know the brand.
For example, several months back, Cardi filed for divorce from her husband Offset after being married for 3 years. Recently, though, it looks like the couple may be working things out. Some of her Instagram posts showed some pretty romantic stuff for this past Valentine’s Day. Hopefully, they work things out. We know how brutal the music industry can be on marriages. Now, see what I’m getting at?
Cardi B, born Belcalis Marlenis Almánzar in Manhattan and raised in The Bronx, New York City, has a very interesting American story. She’s not only the mother of her daughter Kulture, she’s essentially a small business. And from where I’m standing, the more we can learn about small business owners, the better.
By now, hopefully you’ve found within yourself the ability to tone your self-righteousness down enough to entertain the possibility Cardi and her team may know what they’re doing. An area worth focusing on is Cardi’s success on social media platforms like Facebook & Instagram where she currently has approximately 27 million and 86 million followers respectively.
You may have heard phrases like social networking sites and social media sites. For the most part, you can safely use terms like these interchangeably. I like to use the word social media platform because it is the most comprehensive.
Given Facebook has over 2 billion monthly active users and Instagram has approximately 1 billion active users, these are two great platforms to use to connect with your target audience.
You may have noticed Cardi taking advantage of Facebook’s live streaming capabilities with the “iHeart Radio SeeHer Hear Her: Celebrating Women in Music” event. What enhances live video is if the platform(i.e. Facebook) gives your target audience the ability to post comments and interact during the broadcast.
You may have also seen some of her short videos on Instagram. One thing you may notice differentiating her from other personalities with an Instagram presence is in some of her short videos, you see ordinary people listening to her music and having a good time.
For More Information
There is official Cardi B content on the following social networks:
Facebook: Cardi B – Home