In a crowded headless CMS market, Contentful has managed to become the standard to which other headless CMSs are compared. If you’re trying to decide on a headless CMS to help simplify your content marketing efforts, this is a good one to start with because any of the up-and-coming headless CMSs worth their salt will have a guided process to migrate from Contentful to their CMS. 

The Contentful admin UI is a lot more intuitive than what you’ll find in many of the up & coming headless CMSs. This can be expected since Contentful has had more time to perfect its user experience. It won’t be long before your content creators are comfortable with the technology.

Overall, Contentful is a great tool to create content. Content your target audience can find with a search engine and engage with on social media. Everything from blog posts to eye-popping digital media like video content. There is no secret why successful content creators and content writers use it and recommend it.

Ideally, you want a great piece of content to come from a great content type. That increases the chances of being able to create another great piece of content. Fortunately, the several field options Contentful offers to create types of content will cover the overwhelming majority of scenarios your digital marketing team will come across. 

There is even a JSON object field type. However, one of the pain points only noticed by people who have the technical knowledge to notice is the JSON object field type is a little limited. This is an area where a tool like Sanity can find a niche. Sanity offers those with the need and technical ability to use custom field types to create their content models.

According to the Content Marketing institute, your content marketing strategy answers the questions of why you are creating content, who you are helping, and how you will help them in a way no one else can. The types of capabilities tools like Sanity provide take digital content creation and thus your content marketing strategy to the next level.


Developing a Content Marketing Strategy. Content Marketing Institute. Last accessed: 3/6/2021.

What Is Content Marketing? Content Marketing Institute. Last accessed: 3/6/2021.


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